5 Reasons why you should be using Google AdWords

The Google audience / user base has traditionally catered to technical Reason

1: audiences and more importantly, to Internet savvy users.

The kind of users who are . comfortable with buying online

These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).

Google AdWords delivers instant results - you can have your ad campaign up

Reason 2:

and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5 days while they manually review ads. With AdWords, you can go target your prospects geographically down to

Reason 3: countries, states and cities. This is a great advantage for businesses selling hard goods or services - they would prefer local prospects as opposed to someone half way across the world. My favorite quality about AdWords is that -

Reason 4: it rewards good ad performance that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.

Google wants to display the most relevant ads for the user. So... it makes perfect sense that YOU will pay less per click, the higher the clickthrough rate of your ad is.

Click-through rate is simply the percentage Note:

that users click on your ad. For example, if 100 users

saw your ad, and 2 people clicked your ad to visit

your website, your click-through rate would be 2%

(2/100).

Your competition cannot see the exact amount you're bidding for

your Reason 5: keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks.